How to Prevent High Bounce Rate Clickfraud & Trafficfraud
Clickfraud
and Trafficfraud is the main reason why Internet Users and Business
starters does have so High Bounce Ratings, Prevent Clickfraud and
Trafficfraud leads to Prevent High Bounce Rate. There is a
possibility that more than one-third of the money spent on digital
advertising goes to Clickfraud. This is another name for fraudulent
click. In the year 2016, it was estimated that as much as $7b was
paid to Clickfraud. The problem is on the increase. The implication
is that hundreds of advertising companies are facing bills of
thousands of dollars that never emanated from genuine clicks. The
reason for the increase is that many businesses have realized the
benefits of online ads and have decided to rely on that to promote
their goods and services. It has become the prime target of
fraudsters. If the problem is not tackled, it could destroy the
reputation of online advertising. The question now becomes what are
the solutions to the problem. Is there anything that can be done to
bring that situation under control? What can the ads company do to
protect their investment? It is possible to reduce the huge bills
paid to fake advertisers. Keep reading to discover how to deal with
Clickfraud and Trafficfraud.
Where is the clickfraud coming from?
If you want to tackle clickfraud, then the first
step in doing that is to understand where that clickfraud is coming
from. The fake traffic does not come on its own. The fact is that
there is somebody somewhere working hard to make things difficult
for you by trying very hard to destroy your business and keep out of
the line. The first place to look into for the cause of the problem
should be your competitors. It is now the unwritten rule in the
business world that advertisers use unconventional methods to deal
with their competitors and clickfraud is one of the methods. Some
unethical competitors are most of the times responsible for
fraudulent traffic. The aim is to force the competitors out of
business by increasing the ad bill through fake clicks. It is either
that these competitors hire cheap labor from third world countries,
or they engage bot to do it for them. If your competitors do not
cause the problem then you have to look into the direction of those
looking for easy and unethical ways of earning money. It is even
possible that publishers do that to increase the impression and make
money out of the system. The dangers posed by this thing is not a
small one and everybody needs to be bothered. The clickers are not
interested in what is offered and they do not intend to read the
site. It is a gross waste of resources. It is an empty click and
this means that there is no return on investment. This is not good
for the business.
